Product Manager & UX Designer

Shorter Loop was an early-stage startup helping product teams run continuous discovery. I joined as the sole UX Designer and later transitioned into Product Management after leading research, strategy, and roadmap planning.

During my time, we raised $250K in funding, launched new capabilities, and signed our first paying customer giving me hands-on 0-to-1 product experience.

My Role & Approach

• Identified gaps between roadmap and user needs, reframing discussions from “what features to add” to “what problems are we solving?”
• Led user research (interviews, surveys, competitive analysis) to uncover pain points in feedback management and collaboration
• Proposed and validated a new roadmap centered on reducing tool fatigue with in-app docs, whiteboarding, and structured planning features
• Designed core features end-to-end, including persona canvases, feedback manager, and strategy frameworks
• Introduced generative AI into the product for feedback analysis, persona generation, and story drafting
• Partnered with founders on GTM prep, demos, and investor pitches

The Impact

• Helped raise $250K in funding by aligning product vision with market needs
• Designed and shipped key collaboration and strategy features that improved product clarity and adoption
• Brought AI into the product early, creating strong differentiators for demos and customers
• Acquired the first paying customer, kickstarting traction and validation
• Transitioned from UX to Product Management by driving not just how we built, but what and why

This experience shaped how I think about product leadership from discovery and design through to strategy, execution, and go-to-market.

Snaps: