0→1 Product Direction

Early-stage discovery platform for product teams

Joined as sole UX Designer, evolved into product ownership after identifying a gap between roadmap assumptions and what users would actually pay for.

Result: secured first customer and helped raise $250K funding.

Problem

Discovery workflows were fragmented → insights weren’t turning into decisions.

Constraints

0→1 stage · limited engineering bandwidth · unclear product direction

Approach

• Led interviews & research to ground decisions in evidence
• Reframed roadmap from features → workflows
• Replaced complex whiteboard plan with simpler structured validation
• Simplified onboarding & guided activation
• Introduced AI-assisted insight synthesis

Impact

• Activation ↑ 80%
• First paying customer
• $250K funding secured
• Shift to research-driven product decisions
• Transitioned into product leadership

Deep dive →